Squishable Plush is a highly fan-based toy company that primarily specializes in high-quality plush. In fact, more than half of the plush cuties that they made had fan and audience input. You'll love their fun colors and the soft feel. The company was started in 2007 by Chief Squishers Zoe and Aaron. Today, their popular plush include classics, Comfort Food, Snugglemi, Minis, Undercovers, and more. These cuddly toys make a great alternative to Squishmallows. Maziply Toys is proud to be partnered up as a premier vendor and welcomes you to shop our Squishable store!