Popular Stuffed Animal Brands Your Kids Will Love

Looking for the perfect stuffed animal? You're in the right place. We’ve done the research and found the most loved, most trusted plush brands out there—ones kids can’t stop hugging and parents feel good about buying.

Some of the most popular stuffed animal brands today include Squishmallows, Jellycat, Gund, Melissa & Doug, and Douglas. These brands are known for their high-quality, soft materials, safety standards, and wide appeal to children, collectors, and gift-givers alike.

But that’s just the start! We’ve put together a list of 10 amazing brands your kids (and maybe even you) will love. Keep reading to see which ones made the list and why they stand out.

Meet the Most Popular Stuffed Animal Brands Today

Stuffed animals are more than just toys—they’re best friends, travel buddies, bedtime heroes, and sometimes even therapy helpers. But with so many out there, it’s natural to wonder: which brands are the best?

The most popular stuffed animal brands have a few things in common. They’re super soft, built to last, and bring smiles with every hug. Some are known for their realistic animals, others for cute characters or wild colors. And some are just plain fun to collect.

We’ve rounded up the top stuffed animal brands loved by kids, parents, collectors, and gift-givers around the world. Whether you’re shopping for a baby’s first teddy or looking for something fun and quirky, this list has you covered.

Popular Stuffed Animal Brands (A–Z)

• Aurora World
• Bedtime Originals
• Belly Buddies (Rhode Island Novelty)
• Bellzi
• Budsies
• Chicco
• Chosun Toys
• Cuddle + Kind
• Douglas
• Ebba
• FAO Schwarz
• Fluffnest (PuffPals)
• Folkmanis Puppets
• Gund (Spin Master)
• Happy Tymes
• Hansa Toys
• Hasbro
• Hugimals
• Jakks Pacific (Sonic the Hedgehog, Nintendo, The Simpsons)
• Jazwares
• Jellycat
• Lambs & Ivy
  
• Leika
• Lilliputiens
• Maileg
• Manhattan Toy
• Mary Meyer (Afrique, FabFuzz, Marshmallow Zoo, Putty, Putty Nursery, Leika, Cozy Toes, Chiparoo)
• Mattel (Fisher-Price)
• Meri Meri
• MerryMakers
• Melissa & Doug
• Moose Toys
• NICI
• O.B. Designs
• Ontel
  
• SendAFriend
• Slumberkins
• Spin Master (PAW Patrol)
• Squishmallows
• Steiff
• Ty (Beanie Babies, Boos, Bellies, Bouncers, Squishies, Squishy Beanies)
• Vermont Teddy Bear Co.
• Warmies
• Webkinz
• WowToyz

Popular Stuffed Animal Brands: Quick Comparison

These brands are loved around the world—and for good reason. Whether it's their softness, creativity, or the characters they bring to life, they’ve earned their spot as fan favorites. Next, let’s take a closer look at what actually makes a stuffed animal brand “popular” and how to spot one your child will love for years to come.

What Makes a Stuffed Animal Brand Truly “Popular”?

It’s not just about being cute—stuffed animal brands become popular for a reason. The ones kids (and adults!) love most have something extra special that sets them apart. Let’s look at what makes a plush brand stand out from the crowd.

First, the soft factor really matters. Popular plush toys are made with gentle, huggable fabrics that feel good to touch. If it’s not super soft, it probably won’t be a favorite for long.

Safety is a big deal too. Parents want to know that a plush toy is safe for their child’s age, whether it’s a stitched-eye bunny for a newborn or a larger plush buddy for a toddler. Brands that go above and beyond in safety and testing usually rise to the top.

Quality makes a difference. The best stuffed animals have strong stitching, durable stuffing, and hold up after lots of love (and sometimes a few tumbles off the bed!). A plush that lasts becomes a friend, not just a toy.

Why Kids and Collectors Love Certain Plush Brands

• Emotional connection: Some plushies just click. They become bedtime buddies or brave helpers during doctor visits.
• Cool characters: Kids love toys that look like their favorite animals, TV characters, or storybook friends.
• Fun to collect: Brands like Squishmallows, Ty, and Jellycat release new plush all the time, making it exciting to get the next one.
• Special features: Think glow-in-the-dark, scented, weighted, or microwavable plush. These fun extras help brands become memorable.

Trends also play a big role. A stuffed animal can go viral thanks to a TikTok video or YouTube review. When that happens, everyone wants one!

And let’s not forget the grown-ups. Many adults collect plush toys for nostalgia or as part of a theme, like woodland creatures or fantasy animals. Brands that appeal to kids and grown-ups tend to stick around.

Now that we know what makes a plush brand so loved, let’s take a closer look at how to choose the best one for babies and toddlers. Not all plush toys are created equal—especially when little ones are involved.

Which Stuffed Animal Brands Are Best for Babies and Toddlers?

Babies and toddlers need plush toys that are extra safe and super soft. At this age, everything goes in the mouth, so parents want to know that their child’s new cuddle buddy is gentle, washable, and made just for them.

The best baby-safe stuffed animal brands don’t use hard plastic parts like button eyes or accessories that could come loose. Instead, they have stitched features, soft textures, and simple designs that comfort without any risk.

Size matters, too. Plush toys for little ones should be just the right size for tiny hands to hold and carry around. Oversized stuffed animals might be cute, but small loveys or cuddle buddies are easier for babies to bond with.

Look for These Features in Baby Plush Toys:

• Stitched eyes and noses instead of buttons or beads
• Machine washable for quick cleanup (because spit-up happens!)
• Soft, textured fabric that soothes and entertains
• No loose parts or hard accessories
• Lightweight and easy to carry by small hands

Here are some of the most trusted stuffed animal brands for babies and toddlers:

• Mary Meyer Baby: Soft pastels, gentle fabrics, and stitched details make these perfect for newborns and toddlers.
• Putty Nursery & Afrique (Mary Meyer): These collections are soft, stylish, and modern—great for baby showers and nurseries.
• Leika (Mary Meyer): Scandinavian-inspired animals with soothing designs and simple patterns for young eyes.
• Ebba: Known for their plush bunnies, bears, and other animals in soft pastel colors, great for babies.
• Manhattan Toy: Offers a wide range of sensory-focused plush for learning and cuddling.
• Gund: This legacy brand is famous for ultra-soft bears and animals made for infants and toddlers.
• Warmies Junior: These are scented and microwave-safe to help soothe little ones to sleep.

All of these brands design their toys with babies in mind. They’re created to comfort, entertain, and grow with your child through those early stages of life.

Up next, we’ll take a look at stuffed animals that are made for collecting, gifting, and those “wow” moments—because plush toys aren’t just for babies!

Are There Plush Brands That Are Collectible or Gift-Worthy?

Some stuffed animals aren’t just cuddly—they’re cool to collect and perfect for gifts. These plush toys are the ones you wrap up for birthdays, give as baby shower presents, or proudly display on a shelf.

Collectible plush brands often release limited editions, themed characters, or seasonal drops that make people want to get them all. They’re like trading cards but way cuter and softer!

Gift-worthy plush toys feel special right out of the box. They might come with a story, wear fancy outfits, or even arrive in a gift-ready package. Some even help support good causes with every purchase.

Top Collectible and Gift-Worthy Plush Brands

• Squishmallows: Hugely popular with kids and collectors alike. With hundreds of characters and themed “squads,” there’s always a new one to find.
• Ty Beanies: From Beanie Babies to Beanie Boos, these small plush toys are fun to collect, trade, and gift. They’re perfect stocking stuffers or reward prizes.
• Jellycat: Known for their elegant designs and silky softness, these plush animals make beautiful gifts for all ages—especially baby showers or birthdays.
• Douglas: Offers breed-specific dogs, wildlife, and fantasy creatures. Great for animal lovers and themed gifting.
• Palm Pals (Aurora): Tiny, adorable, and full of personality. They’re affordable and fun to collect or gift in sets.
• Gund: Timeless and trusted, Gund plush make wonderful keepsake gifts for babies and toddlers.
• Warmies: These scented, microwavable plush are comforting and make thoughtful gifts for kids and grown-ups alike.
• Steiff: The gold standard for collectible teddy bears. Made in Germany, these heirloom-quality plush are perfect for serious collectors.
• MerryMakers: Based on popular children’s books, these plush characters make perfect reading-time companions and gifts for young readers.

Great Occasions to Gift Plush Toys

• Baby showers or first birthdays
• Graduations and holidays
• Get well gifts or comfort during tough times
• Just because—plush toys make people smile!

Many of these plush toys come with special tags, adoption certificates, or themed packaging to make the moment feel extra magical. Whether you’re buying for a child, a collector, or even yourself, these brands deliver joy in every hug.

Next up, let’s explore plush toys that go beyond cuddles. Some brands are built for imaginative play and interactive fun, and they’re anything but ordinary.

Do Any Plush Brands Offer Extra Imaginative or Interactive Play?

Some stuffed animals are more than just soft—they help kids dive into pretend play, tell stories, and even learn new things. These plush toys bring imagination to life and can turn playtime into something truly magical.

Imaginative play helps kids build confidence, explore emotions, and practice problem-solving. Plush toys that talk, move, or act like characters give kids endless ways to play and learn.

Whether it's a puppet show with animal friends or a hero-themed adventure with TV characters, the right plush can spark creativity and fun every day.

Plush Brands That Encourage Imaginative Play

• Folkmanis: Known for their amazing animal puppets. These plush pals come to life with moving mouths, wings, or arms—perfect for storytelling and roleplay.
• Spin Master (PAW Patrol): Kids can re-create scenes from the show or make up their own adventures. These characters are packed with personality and ready for action.
• Melissa & Doug: Offers large, lifelike plush animals that help kids explore the jungle, ocean, or farm—without leaving the house.
• MerryMakers: Each plush is based on a storybook character, making them perfect reading buddies and great for acting out stories during quiet time.
• Jakks Pacific: Features plush toys based on fan-favorite video game and cartoon characters like Sonic the Hedgehog and The Simpsons. Perfect for play and display!
• Jazwares: Offers plush from trending brands like Pokémon and Fortnite—great for pretend battles and fantasy play.
• Moose Toys: Bright, silly, and fun characters that are made for imagination. Many come with fun expressions or themes to inspire playtime stories.
• Ontel: Known for interactive and novelty plush that light up, flip, or change in creative ways kids love.

These brands know that stuffed animals can do more than just sit on a shelf. With the right plush, kids become zookeepers, explorers, storytellers—even superheroes.

Now that we’ve covered the playful side of plush toys, let’s talk about something just as important—how to choose the right stuffed animal. Knowing what to look for makes picking the perfect plush a whole lot easier.

What Should You Look for When Choosing a Stuffed Animal?

Picking the right stuffed animal isn’t just about cuteness—it’s about finding the perfect mix of softness, safety, and fun. Whether you’re shopping for a baby, a birthday, or just because, there are a few things to check before you hit “buy.”

Start with the fabric. A good plush toy should feel great to touch. Look for soft, high-quality materials that invite hugs and won’t wear out quickly.

Next, think about safety. For younger kids, avoid plush toys with small parts like plastic eyes or buttons. Stitched features and durable seams are the safest bet for babies and toddlers.

Here’s a Quick Plush Toy Checklist:

• Soft and cuddly: No rough patches or scratchy fabric
• Machine washable: Easy cleanup is a lifesaver
• Right size: Smaller for babies, medium or large for older kids
• Age-appropriate features: No small parts for little ones
• Durable stitching: Built to survive lots of play and love

For gift-giving, consider the occasion and who it’s for. Babies might need a small lovey or sensory plush, while older kids may prefer character-themed animals or ones they can collect. Teens and adults might love a plush with a message or one that matches their personality.

Also think about special features. Do you want something weighted for calming? Scented to help with sleep? Or maybe a plush that lights up or turns into a puppet? There’s something out there for every need!

Taking a little extra time to pick the right plush can make all the difference. A great stuffed animal isn’t just a toy—it becomes a memory, a friend, or even a lifelong keepsake.

Now that you know how to choose the perfect one, let’s talk about where to find these amazing stuffed animal brands and how to shop smart—starting with a visit to a toy store that knows their plush inside and out.

Where Can You Buy These Popular Stuffed Animal Brands?

Now that you’ve met all the best plush brands, the big question is—where do you find them? Whether you’re looking for a bedtime buddy or a collectible gift, shopping at the right place makes a huge difference.

Maziply Toys is a trusted toy store where you’ll find many of the most popular stuffed animal brands all in one spot. From baby-safe loveys to fan-favorite characters and collectible plush, we’ve got something for everyone.

Shopping here at Maziply Toys is easy. You can browse by brand, age, or type of plush toy. Whether you’re looking for something snuggly, silly, or super rare, it’s all just a click away.

Why Buy Plush Toys from Maziply?

• Huge selection: We carry a wide range of the most loved brands
• Curated choices: We handpick toys we know kids and collectors will adore
• Fast shipping: Get your new plush buddy delivered to your door quickly
• Trusted service: Real people who care about helping you find the perfect toy

Whether you’re shopping for a special gift or just treating yourself to something cuddly, Maziply Toys is your one-stop shop for the best plush toys out there.

Let’s wrap things up by answering some common questions people have about stuffed animals—from safety tips to how to clean them. You might be wondering the same things!

Frequently Asked Questions About Stuffed Animals

Stuffed animals are more than just toys—they're part of our daily lives, childhood memories, and sometimes even our home décor. Here are answers to some of the most common questions people ask about plush toys.

Are stuffed animals safe for babies?

Yes—but only if they’re made for that age. Look for plush toys labeled for infants. They should have no small parts, be made from soft materials, and have stitched features instead of plastic eyes. Always follow the age label on the tag. To note, some brands are have been able to create button-like eyes that are made in a way that they are safe for babies. Mary Meyer is a great example of this.

Can you wash stuffed animals?

Most can be cleaned, but how depends on the brand. Many baby-safe plush toys are machine washable (a big win for parents!). Others might need spot cleaning or hand washing. Always check the tag before tossing it in the wash.

What are the best plush toys for toddlers?

Toddlers love stuffed animals that are easy to carry, safe to snuggle, and fun to name. Brands like Mary Meyer Baby, Gund, and Ebba are great picks. These plush toys are soft, simple, and built for little hands and big hugs.

Do older kids still like stuffed animals?

Absolutely! Many kids love plush toys well into their tween and teen years. Collectible brands like Squishmallows, Ty Beanies, and Fluffnest are especially popular. Plus, plush toys make cozy room decorations and stress relievers for big kids, too.

What are weighted or scented plush toys?

Weighted plush toys (like Hugimals) help with calming and focus. They give a gentle pressure that feels like a hug. Scented plush (like Warmies) can be microwaved for warmth and often have calming scents like lavender—perfect for bedtime.

What if I want a plush that matches a book or character?

MerryMakers is a great brand for plush characters from books. If you're looking for TV or video game characters, check out plush from Spin Master, Jakks Pacific, Jazwares, or Moose Toys.

Still have questions? Don’t worry—our team at Maziply Toys is here to help you find the perfect plush. Whether it’s for bedtime, a birthday, or your growing collection, we’re happy to guide you!

Let’s finish up with a quick recap of everything we’ve learned and help you take the next step toward finding your perfect plush match.

Conclusion: Find the Perfect Plush Friend at Maziply Toys

From soft baby loveys to collectible characters, stuffed animals bring comfort, joy, and creativity to people of all ages. Whether you’re shopping for a little one, a plush-loving teen, or a collector at heart, there’s a brand and style out there that’s just right.

We’ve explored the top brands, learned what makes them special, and discovered how to pick the perfect plush. Some are made to soothe, others to spark imagination—and many are just plain fun to hug.

Maziply Toys is proud to offer a wide selection of the most popular stuffed animal brands around. Our team curates only the best, so you can shop with confidence and joy—whether online or in-store.

Ready to find your new favorite plush friend? Start exploring now and see what cuddly, quirky, or classic companion is waiting for you.